Service 02 · Cold Email Lead Gen
Exclusive leads.
Not shared with 5 others.
We build targeted cold email campaigns that produce real conversations with qualified franchise candidates. Every reply is handed to you alone, with full context.
Engagement Spec
vf-02 · monthly
- Retainer
- $5,000/mo
- Per qualified call
- $500
- Minimum term
- 3 months
- Monthly target
- 15–25 replies
- Booked calls target
- 5–10
- Close rate assumed
- 20%+
Source comparison
Portal leads vs. Vantage leads.
- $30-60 per lead
- Shared with 3-5 other consultants
- Form fills, not conversations
- No exclusivity
- Lead quality varies wildly
- Exclusive to you — nobody else gets the lead
- Real human replies, not form fills
- Qualified professionals ($100k+ HHI)
- Personalized outreach, not blast campaigns
- Weekly pipeline reports with conversation context
Sequence
How it works
ICP Development
We target professionals with $100k+ household income, management experience, and geographic fit using LinkedIn and Apollo data enrichment.
Campaign Build
3 cold email campaigns running simultaneously across 5+ warmed sending domains. Personalized outreach positioned around career transition and business ownership.
Launch & Optimize
Daily reply handling and lead qualification. Ongoing campaign optimization based on reply data.
Lead Handoff
Qualified leads handed to you with full conversation context and recommended follow-up approach. Weekly pipeline report.
Definition
“A verified reply from someone who confirms interest in exploring franchise ownership. Not a form fill, not a click. An actual human conversation starter — handed directly to you.”
— what we count as a lead
Monthly targets
What a steady month looks like
15–25
Qualified replies
Verified, exclusive conversations per month.
5–10
Booked calls
Candidates who schedule a discovery call with you.
20%+
Close rate
Working assumption across booked calls, conservative floor.
The ROI math
10 calls. 2 placements. $50k+.
10 calls/month × 20% close rate = 2 placements/month
= $50,000+ in commissions
Your investment: $5,000/month + $500/qualified booked call
5× minimum ROI
Pricing
$5,000
/month
+ $500 per qualified booked call
Minimum 3-month engagement. Month 1 includes infrastructure buildout — domains, warming, ICP, messaging. Results ramp in months 2–3 and compound from there.
Questions we get