Results · Transparency Note
We’d rather show
the math than fake
the numbers.
We’re new. Our first pilot campaigns are underway. When those complete we’ll publish anonymized, audited numbers on this page — open rates, reply rates, placements, the works.
Until then, the math you’re about to read is what the engagement is priced against. It’s the industry’s own numbers, not ours.
Industry Ledger
last updated · 04.2026
- Avg commission / placement
- $15–80k
- Portal lead cost (shared 3–5 ways)
- $30–60
- Google Ads / inbound lead
- $200–400
- Dormant reactivation rate
- 10–30%
- Avg FDD length
- 200–400 pg
- IFPG consultants (US)
- 1,200+
Sources · IFPG, FranchiseMoneyMaker, LeadPPC, FTC
Teardown 01 · Lead Economics
The portal lead costs less.
The exclusive reply is worth more.
A lead’s price is what you pay. Its value is what it converts. Shared portal leads optically look cheap — until you price in the four other consultants pitching the same candidate.
$40
/ lead
Sold to you and 4 other consultants simultaneously.
Effective exclusive cost
$200
- Shared3–5 consultants pitch the same name
- Form-fillCandidate is researching, not committed
- FadeResponse rates fall fast as others reach out
Source: FranchiseExpo, 2024 portal benchmarks
$500
/ reply
Handed to you alone. Nobody else is in the thread.
Ratio vs. portal exclusive cost
2.5×
cheaper per exclusive conversation
- ExclusiveYou’re the only consultant they’re talking to
- WrittenReply is self-declared interest, not a form fill
- ContextCapital, timeline, category preference in-message
Based on $5k/mo Lead Gen retainer ÷ 10 qualified replies
Teardown 02 · List Activation
$3,000 in.
$15k–$50k out.
The math on reactivating a 1,000-contact dormant list — webinar attendees, past inquiries, referrals that never progressed.
Industry reactivation rates for dormant franchise lists land between 10–30%; we use the conservative 1% placement-ready figure below.
1,000
Dormant contacts
Webinar attendees, cold referrals, past inquiries — sitting in your CRM.
× 1% reactivation
· industry conservative10
Re-engaged conversations
Candidates responding to the reactivation sequence with genuine interest.
× 10% close rate
· your own pipeline conversion1
Placement
One candidate signs with a brand you’ve introduced them to.
× commission
· 40–50% of franchise fee$15k–$50k
Commission
Range depends on brand. Average hovers $15–25k; enterprise brands push $50–80k.
Return on $3,000 engagement
5×–17×
Floor case
$15,000
on $3k spend
Industry-standard math. A single placement at the commission floor ($15k) returns 5× your engagement. An enterprise-brand placement ($50k) returns 17×.
Teardown 03 · Lead Gen Compound
What 10 exclusive calls a month compound into.
Month 1
2 placements
10 calls · 2 closes
Commissions →
$30–50k
$20–40k net
Month 6
12 placements
60 calls · 12 closes
Commissions →
$180–300k
$120–240k net
Month 12
24 placements
120 calls · 24 closes
Commissions →
$360–600k
$240–480k net
Monthly retainer
$5,000
campaign management
Per qualified call
$500
paid only on delivered conversations
Monthly all-in (floor)
$10,000
$5k retainer + 10 × $500
Break-even threshold
0.4 placements
at a $25k commission average
You break even at less than half a placement a month. Every placement past that is margin. Assumptions above use a 20% call close rate — if yours runs higher, the multiple widens.
Teardown 04 · FDD Time Reclamation
A 300-page FDD.
Ten minutes.
Every franchise brand requires an FDD: 200–400 pages, 23 federally-mandated items. Read them all and you’re the world’s most knowledgeable consultant — with zero time left to close.
Manual review
150 min
Open PDF, read Item 5–7, 19, 20, 3. Flag red flags. Take notes.
Automated review
10 min
Upload PDF → AI extracts fees, financial performance, outlet counts, litigation.
Monthly rollup — typical consultant
5
FDDs reviewed
per month
12.5
Hours reclaimed
per month
Value, priced at consultant time
At $150/hr (consultant rate)
$1,875 / mo reclaimed
At $300/hr (closing-time rate)
$3,750 / mo reclaimed
Compound — 12 months
$22.5k–$45k / yr
FDD format governed by FTC Rule 436. Item 19 (financial performance) and Item 5–7 (fees) carry the decision-grade signal; that’s where the extraction focus sits.
Teardown 05 · Market Size
A $300M industry running on spreadsheets.
If every IFPG consultant hit the low end of the top-performer band, the industry would still be moving hundreds of millions in commissions every year. It is. And the tooling is stuck in 2015.
1,200+
IFPG consultants
Plus FranServe, FranNet, FranChoice rosters
$250k
Top band floor
Annual income, verified IFPG reporting
$300M+
Commission flow
Industry annual, conservative band
< 5%
Use cold email
Systematically, with proper infrastructure
The arbitrage
An industry this size should have exclusive lead infrastructure, FDD intelligence, and automated nurture built into every seat. It doesn’t. That gap is the offer.
Current pilots
Live, in the air,
anonymized for now.
Client names will go here once campaigns complete and results are signed off. No composite case studies, no stock photos.
VF-01
LiveList Activation
Southeast US
- Scope
- 1,840 contacts
- Stage
- Week 2 of 3
- Signal
- Open rate · 46%
VF-02
LiveLead Gen
Midwest US
- Scope
- 8k/mo sending
- Stage
- Month 1 of engagement
- Signal
- Replies · tracking to target
VF-03
LiveAutomation — FDD
West US
- Scope
- 12 FDDs processed
- Stage
- Iterating on Item 19 extraction
- Signal
- Avg time · 11 min/FDD
Numbers shown above are snapshots of live campaigns and will shift as pilots complete. We’d rather publish them half-baked and honest than wait six months and put a glossy case study up next to a stock headshot.
Who the math assumes
An active franchise consultant with a defined ICP, a follow-up process, and the willingness to take calls we book.
Conversion inputs
1% reactivation, 20% call-close rate, $15–50k commission band. Conservative to the floor of published industry data.
What we don't claim
Guaranteed placements. Your pipeline, your brands, and your call skill determine the close rate. We deliver infrastructure and conversations.
Run your own numbers on a call.
15 minutes. We plug your list size, commission average, and close rate into the same math. No pitch.